For example, gossip videos get tons of views. As Christians we shouldn’t be indulging in or engaging in gossip. If we have a Christian YouTube channel, if we change our content to focus on church gossip we would get more views. But we would also be compromising the integrity of our content. We would be selling out to the world to make money. And we would no longer be genuine or authentic. Our content would be money-focused instead of God-focused.
Hello Readers, hope all’s well. Time for another #shorts post.
There are countless platforms online where we can upload our own original content. We can put music on Soundcloud, make a YouTube channel, record podcasts, or write a blog, like I have done. All the platforms that are available to the world are open to Christians too.
And most of these platforms can be monetized too. That sounds great, right?? That means Christians can upload Christian content and make some money for it. If they do really well, they could even make a living off this. What’s not to like??
Well, once the money starts coming in that’s when temptations arise. The temptation to compromise and change our content or style to get more views and make more money. At this point money becomes the goal rather than serving God. And for some people, money is the only motivation right from the very beginning. But this is what we must avoid, because if making money is our goal it compromises our Christian content.
That’s something for all Christian content creators to keep in mind. Bloggers like me, YouTubers, and everyone else. So let’s talk about it.
Making money should never be our goal for pretty much any project we can get into. This goes especially for creative projects, and ESPECIALLY for any Spiritual project.
Making money is a secular goal, for the secular, non-Spiritual activity of business. That means making money is the wrong goal to have for any non-business project we start. When I say ‘non-business project,’ what I have in mind are creative and Spiritual projects, because those can be monetized. If you think of something else when you read the phrase ‘non-business project,’ that works too.
Why would I choose to talk about this?? Well it’s relevant today. We now live in a world where it’s easier than ever to make a creative project and share it with a worldwide audience.
We can start a band, record songs with free software and upload Christian music to Soundcloud for free. We can record podcasts on Christian topics and release them on different platforms. We can do something similar by starting a Christian YouTube channel. Finally, for those who are into writing, there are WordPress and many, many other platforms and websites and options for writing a Christian blog. Blogging is the Creative+Spiritual option me and countless other Christian bloggers have chosen.
There are more options than ever to upload creative projects to countless platforms. WordPress, Soundcloud, YouTube, the list goes on and on. All these options are open to Christians too. Never before have Christians had so many opportunities to spread the Gospel in so many interesting ways.
And all these options can be monetized, sometimes to the level where we can make a living off it. And this is where the problems begin ….
Desire First the Kingdom … and Authenticity
We all have to be ourselves. Although it’s possible to play a character or put on a mask for awhile, at some point our authentic self will always shine through. The mask will slip, in other words. Our authentic self will always show, and if we have not been genuine, our audience will see that. And they won’t like it. No one likes a fake, and no one can keep faking forever.
We have to be ourselves, and do whatever we do (YouTube, blogs, etc.) for its own sake and for fun. In the case of Christians, we need to do these things for the sake of Jesus, which means spreading the Gospel. But no matter who we are, we must never make money the reason why we do these things.
It may or may not be surprising, but most of the time more money comes in when we’re genuine and authentic in our content. This is because the audience appreciates bloggers/YouTubers/musicians who are honest and don’t try to be someone we’re not. And also because audiences don’t like people who compromise the integrity of their content to make money.
What do I mean by that?? I mean there are certain ways to alter our content so that it gets more views or better promotion. For example, gossip videos get tons of views. As Christians we shouldn’t be indulging in or engaging in gossip. If we have a Christian YouTube channel, if we change our content to focus on church gossip we would get more views. But we would also be compromising the integrity of our content. We would be selling out to the world to make money. And we would no longer be genuine or authentic. Our content would be money-focused instead of God-focused.
It all reminds me of Matthew 6. Desire first the Kingdom, and everything else will work itself out. In this case we could say: “Desire first to spread the Gospel far and wide on YouTube, and the income will build over time. Don’t chase money with your YouTube content by doing clickbait or gossip videos!!”
(31) Therefore, don’t worry and say, ‘What are we going to eat?’ or ‘What are we going to drink?’ or ‘What are we going to wear?’ (32) Gentiles long for all these things. Your heavenly Father knows that you need them. (33) Instead, desire first and foremost God’s kingdom and God’s righteousness, and all these things will be given to you as well.Matthew 6:31-33 (CEB)
The internet today offers excellent opportunities for preaching the Gospel and Evangelizing the world. The same platforms available to everyone are available to Christians too. We can upload original Christian music, make Christian podcasts, or run a Christian YouTube channel. The most popular option by far is to write a blog, like I have done. And there are so many choices of blogging platform, I won’t even bother to begin listing them.
Along with the opportunity to have a platform and an audience, these outlets often have monetization options. If God really blesses our efforts a lot, we could reap great rewards from monetization. We could even get up to a level where we can make a living from YouTube or whatever else.
But the more money that comes in, the more tempted we are to change our content to get as much views and money as possible. Even worse, if money is our motivation from the beginning, then we’ll start out on YouTube (or whatever) compromising our content to make the most views and money. But this ruins our Christian content, because now we’re not doing it for God anymore. We’re doing it for money. Why would God bless our efforts then, if we’re making content for money and not for Him??
We have amazing tools and platforms at our disposal today. Let’s make good use of them, for the LORD. And let’s use them for the right reason: The LORD. It’s better for us that way too. The more genuine and authentic we are with the audience, the more money there will be. Desire first the Kingdom, and everything else will be added to you.
That’s it for #shorts Part 31.
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